How To Differentiate Two Big Fashion Brands: Armani vs Armani Exchange

As the consumer's demand for fashion is increasing, the apparel industry market is also growing stronger and expanding, we are not too unfamiliar with the luxury fashion brand names. You've heard of the name Armani and Armani Exchange, sure, but what do you know about the brand? This article will help you answer the question of similarities and differences between the two brand names Armani and Armani Exchange.

What is Armani?

Giorgio Armani is actually Armani. Established in 1975, Giorgio Armani released their famous Italian fashion brand and has since produced many lines to appeal to a diverse variety of individuals. To fully grasp what Armani is and how Armani Exchange differs, you must first comprehend the brand's structure.

This brand consists of many smaller brands. Giorgio Armani is the mainline which is recognized best quality, highest prices, and classic designs. Second, Armani private - the haute couture line, which mainly designs and manufactures red carpet gowns. Another Armani branch is Emporium Armani mainly targeting young adults, and this is the most successful brand under Armani. You can have ever heard about Armani Collezioni which is a well-known brand for tailored suits and also shirts. Two other more brands of Armani are Armani Exchange and Armani Jeans.

So it can be said that Armani is a brand too large and of unimaginable size, which only after you read this article, can you feel it. Until now, because of too many misunderstandings from consumers, Armani's small brands have been merged into 3 major brands: Giorgio Armani, Emporio Armani, and Armani Exchange. Before shopping for an item, people often compare two stores that sell the same item. When shopping at Armani Exchange, people often find comparisons between 3 Armani Brands: Giorgio Armani, Emporio Armani, and Armani Exchange. And they carefully weigh the pros and cons of buying from these three brands. If you are looking for this comparison, visit Findcouponhere.

What is Armani Exchange?

Armani Exchange renowned as AX first opened its doors in the United States in 1991. It sells fashion and leisure items and is recognized for its often controversial advertising efforts. It is intended to be the more approachable Armani brand, inspired by street-chic culture and dance music. It was manufactured (primarily in the United States and Hong Kong), with some identical products manufactured in Italy. It was only available at Nieman Marcus, Saks, and Bloomingdale stores, as well as their own retail locations, the first of which was in New York's Soho neighborhood. A few years later, the company was sold to a Singaporean corporation, and it took on a different style and quality than the initial vision.

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Similarities between Armani and Armani Exchange?

Both brands are effective in offering a variety of trendy items such as haute couture, leather goods, shoes, watches, jewelry, optical wear, cosmetics, and many more. However, as mentioned above, Armani Exchange is a smaller brand under Armani so it will not be the same. Armani Exchange will focus on developing specific products which is one of Armani's focuses.

Differences between Armani and Armani Exchange - A Table of comparison

In order for us to have the most overview as well as the clearest about the difference between these two concepts (2 brands), let's follow the comparison table based on different comparison parameters below.

Factors of comparison	Armani	Armani Exchange
Establishment	1975	1991
Brand Range	Main brand	Sub-brand
Target	People of different age groups who can afford luxury products.	Young consumers can't afford high-end products but love fashion.
Fashion style	Various outfit styles from red carpet evening gowns and stylish suits to streetwear.	Specializes in casual and trendy clothing that can be worn regularly.
Price	Often very expensive and many people cannot afford at about £300 – £10,000	The reasonable price, for everyone with different incomes at about £20 – £450 (Even, you can buy items at a cheaper price when using Armani Exchange coupons)
Availability	Only available in specialist designer stores.	Available at various branches

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Summary

Armani is a brand that has been around for a long time and is still regarded as one of the greatest. Quality has always been one of their guiding values, and they have consistently maintained their high standards. Armani Exchange, on the other hand, is favoured by adolescents and other street fashion enthusiasts. Despite such disparities, Armani's expansion to serve a broader consumer base offers many opportunities to buy quality and style. You can now shop for any Armani Exchange product on the official online website. Don't forget to take advantage of all FindCouponHere's discount codes and coupons to save money and own the most stylish and modern items!