Key Differences Of 3 Armani Brands: Giorgio Armani, Emporio Armani and Armani Exchange

When you look up the name ‘Armani’ on search browsers, you will see a lot of keywords around Armani like Armani Exchange, Giorgio Armani, and even Emporio Armani. This article aims to explain the similarities and differences of the 3 brand names above, helping you better understand the business field, product, quality, and price of each of these popular fashion brands.

If you are not really knowledgeable about fashion, or you have never learned any information about these 3 brands, at least you realize the common feature is that they are all under the Armani brand. And if you're more subtle you might even guess that these 3 brands are Armani.com sub-brands founded by Giorgio Armani. Though the three labels bear the same generic name Armani, there are differences between them that will be outlined in this article.

What is Armani Exchange

Armani Exchange, founded in 1991, became recognized as the brand of garments and accessories for youngsters and street fashion aficionados, as well as for individuals entering the fashion industry. Armani Exchange is a well-known sub-brand of Giorgio Armani that can be found at many fashion retailers around the country. This was an attempt to get a foothold in the American mass market by selling low-cost, necessary items. T-shirts and other casual apparel, such as denim, are more commonly seen at Armani Exchange than formal wear.

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Armani Exchange (stands for A|X) was launched in the United States and sells mold and lifestyle goods and is noted for its occasionally provocative Armani Exchange promotion wars. It concentrates on the more open Armani mark, enlivened by road chic culture and move music. 

Armani Exchange was created to cater to the American mass consumer that could not afford the Armani label's top tier. The Armani Exchange consumer is much younger than the Giorgio Armani consumer. Armani Exchange's target consumer ranges from late teens to mid-thirties because of its lively and vivid designs.

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What is Giorgio Armani

Giorgio Armani is the mainline company established by the same name founder Giorgio Armani - an Italian fashion designer, also the richest openly LGBT person in the world. So, if you see a celebrity wearing a 'custom' Armani suit or dress at an event including the Oscars, they are donning custom, Giorgio Armani. This brand provides all products from jewelry, watches, shoes, makeup, skincare to perfumes for both men and women. So we can understand that Giorgio Armani is the main and big brand of Armani. Products from the label are only available at Giorgio Armani boutiques, specialist clothiers, and select high-end department shops.

What is Emporio Armani

In 1982, Emporio Armani began producing products and clothing and became one of the first worldwide businesses to manufacture all items under one label. Emporio Armani is a clothing brand that caters to the needs of young adults aged 20 to 30. Clothing, eyewear, fragrances, and accessories are all available for purchase.

Emporio Armani Fashion Brand Store

It is referred to as a 'ridgeline since it is somewhat more expensive than Armani Exchange but not as expensive as the trademark Giorgio Armani label. This is a label that features ready-to-wear and runway collections designed by the legendary designer Giorgio Armani. Every year at Milan Fashion Week, there is a special spotlight on the current collection from this label. 

A table of side by side comparisons for these three Armani brands

Factors of Comparison	Giorgio Armani	Emporio Armani	Armani Exchange
Founded year	1975	1982	1991
Target	Wealthy business owners between the ages of 35 and 50	The clothing and accessory brand for persons between the ages of 20 and 30 who are classified as young adults	Professionals with a sense of style between the ages of 15 and 35
Design	Eveningwear that is sleek and simple, as well as modernized 20th-century clothes	Displaying ready-to-wear and runway collections	Fun, on-trend items inspired by street style
Price	Very expensive	Expensive	Less expensive
Availability	Only Armani stores	Available at Emporio Armani store branches	Widely available in 31 countries
Designer	Designed by the founder of Armani - Giorgio Armani	May include items by other famous designers	May include items by other designers

The comparison table is made based on 6 parameters for comparison. Overall, Giorgio Armani, Emporio Armani, and Armani Exchange are all three major luxury fashion brands that are famous around the world. The first is a major brand, representing the Armani group, and the other two are sub-brands, offering another potential product to a wider range of regular customers. Hopefully, with this comparison and explanation you can now clearly discern the product range of each brand. You can choose these brands, as long as you feel it fits your budget and fashion style. If you are intending to buy online at the websites of the Emporior Armani, Giorgio Armani and Armani Exchange brands, do not forget to grab the coupons and discount codes that FindCouponHere has collected for you.

Before shopping for an item, people often compare two stores that sell the same item. And when shopping at Armani Exchange, people also often find comparisons between Armani vs Armani Exchange, and carefully weigh the pros and cons of buying at these two brands. If you are looking for this comparison, visit Findcouponhere.

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